work-texts
This case study showcases the rebranding of the Griffith Observatory, blending Minimalism with Art Deco influences. The goal was to craft a modern, elegant identity that honors the observatory’s iconic legacy while enhancing its visual presence. By streamlining design elements and infusing Art Deco’s timeless sophistication, the rebrand creates a cohesive and memorable experience across all touchpoints.
New Logo
The logo features a distinct outline of The Griffith Observatory's main dome on the left side. The outline captures the iconic shape of the dome, showcasing its recognizable architecture. It consist of a clean and simplified outline that retains the essential structure of the dome, emphasizing its unique silhouette.
Aesthetic
The new minimalistic and modern logo for The Griffith Observatory embodies simplicity, elegance, and contemporary design principles. By adopting a minimalistic approach, the logo aims to convey a sense of sophistication while maintaining a clean and uncluttered aesthetic.
Definite Article
The use of "The" can convey that the Griffith Observatory has a long-standing reputation and is widely recognized within its field. It implies that the observatory holds a significant place in history or is an iconic landmark, thereby deserving a definite article in its name.
Navy Blue
By using Navy Blue, The Griffith Observatory brand can visually reference the nighttime atmosphere and the beauty of the cosmos.
Navy Blue color establish a link between the brand's visual identity and its purpose of astronomical exploration. Furthermore, navy blue can help create a sense of depth and mystery, reminiscent of the vast expanse of space. It can evoke a feeling of awe and wonder that one might experience when looking up at a starry night sky.
Art Deco
X
Minimalism
The combination of Art Deco and Minimalism in The Griffith Observatory's new identity creates a compelling and cohesive visual representation. Drawing inspiration from the Art Deco movement, known for its elegance, geometric shapes, and lavish details, infuses the brand with a sense of sophistication and timeless charm.
The incorporation of minimalism further enhances the brand's clarity, allowing essential elements to shine through while eliminating unnecessary distractions. By uniting these styles, the new identity captures the observatory's rich heritage, while embracing modernity, elegance, and a visual language that conveys a sense of awe-inspiring exploration and scientific advancement.
